A prevalent misconception among media, politicians and others is that industry finds chemical regulations ineffective, burdensome and a threat to their profits. This is largely a result of chemicals manufacturers lobbying on their own behalf while also claiming to speak on behalf of downstream users, such as consumer goods manufacturers, retailers and others. Yet it is exactly these users who have much to gain from better control over the chemicals that enter their operations.

These businesses are dependent on up-stream suppliers for the safety of the items they produce and market. Therefore, they view appropriate regulation and pro-activeness as reducing their economic risks, creating a more equal market playing field, and favouring public and consumer relations. In fact, evidence shows that large sectors of industry would gain from stricter chemicals legislation. No surprise that many leading companies are "taking care of business" by helping to push for greater information and control.

A passive approach is not the answer

Despite being positive towards REACH, the new EU chemicals policy, many companies have not tried to influence the process unilaterally for a number of reasons. Many simply do not fully understand the impact of changed chemicals legislation on their particular field of business. Others mistakenly assume that their respective trade associations, which in reality tend to take a more conservative, "lowest common denominator" approach, always look after their needs. Finally, others have simply not found the right channels to follow and influence the relevant pieces of legislation that could help them gain some control of their supply chain.

Business initiatives set an example to follow

A growing number of companies are running toxics reduction programmes, inspired by international environmental agreements as well as their customers' concern for safer products. As new information emerges on the potential dangers of hazardous chemicals, individual companies are waking up to the risks and opportunities for not only their brand image but also their overall competitiveness.

Progressive companies are actually taking the lead and setting an inspiring example for others to follow, by engaging in the chemicals policy debate and demonstrating their proactiveness and its benefits to their stakeholders - consumers, employees, policy-makers, media, etc. - in an effort to prompt positive results.