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Four approaches to substitution your company should start considering

As the managing director of a SME with its own sustainable technology I spend a lot of time thinking about how to achieve successful green substitution and about what the constituents of this process are. I recently got a chance to bounce my own ideas off others when I took part in a Chemical Watch seminar in Copenhagen. During the seminar two things stood out for me.

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Alternative providers need exposure if substitution is to become more than a buzzword

I think that dating sites manifest one of the best and most intrinsic qualities of the internet: to connect people. And of course, this quality can be used for more than dating and finding a new partner – it can also be used to speed up the transition from hazardous chemicals to safer alternatives.